I was tasked to create identity and packaging for a new beer label for Eritrerian and Ethiopian immigrants.
Tizzita is an Ethiopian word with somewhat hidden meaning. Very loosely translated it means nostalgia or memories. Ethiopia has its own alphabets and I wanted to bring the word Tizzita written with the original alphabet into the design.
I derived inspiration from African trees, huts and from Ethiopian and Eritrean art.
Identity + Packaging Design + Graphic Design